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This will occur on channels whose content is deemed “advertiser-friendly”, and all revenue will go directly to Google without any share given to the uploader. In the United States as of November 2020, and June 2021 worldwide, YouTube reserves the right to monetize any video on the platform, even if their uploader is not a member of the YouTube Partner Program. DeFranco argued that not being able to earn advertising revenue on such videos was “censorship by a different name”. The move was seen as an attempt to ensure that videos being monetized did not lead to controversy, but was criticized for penalizing smaller YouTube channels. In April 2017, YouTube set an eligibility requirement of 10,000 lifetime views for a paid subscription. Usually, no more than half of the eligible videos have a pre-roll advertisement, due to a lack of interested advertisers.
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Despite its growth and success, the platform has been criticized for its facilitation of the spread of misinformation and copyrighted content, routinely violating its users’ privacy, excessive censorship, endangering the safety of children and their well-being, and for its inconsistent implementation of platform guidelines. Established media, news, and entertainment corporations have also created and expanded their visibility to YouTube channels to reach bigger audiences. Most content is generated by individuals, including collaborations between YouTubers and corporate sponsors. Video categories on YouTube include music videos, video clips, news, short and feature films, songs, documentaries, movie trailers, teasers, TV spots, live streams, vlogs, and more. YouTube incorporated the Google AdSense program, generating more revenue for both YouTube and approved content creators. Google expanded YouTube’s business model from generating revenue through advertisements alone to offering paid content such as movies and exclusive content explicitly produced for YouTube.
In March 2017, the government of the United Kingdom pulled its advertising campaigns from YouTube, after reports that its ads had appeared on videos containing extremist content. The platform aims to penalize creators using misleading or sensationalized titles, with potential actions including video removal or channel suspension. In December 2024, YouTube introduced new guidelines prohibiting videos with clickbait titles to enhance content quality and combat misinformation. YouTube gives an option for copyright holders to locate and remove their videos or to have them continue running for revenue. The video was retracted after it was found that the ads had been triggered by the use of copyrighted content in the video. It also found more “mainstream-adjacent Conservative creators” gaining over alt-right and extremist videos by 2020.
TED curator Chris Anderson described a phenomenon by which geographically distributed individuals in a certain field share their independently developed skills in YouTube videos, thus challenging others to improve their own skills, and spurring invention and evolution in that field. Some YouTube videos have themselves had a direct effect on world events, such as Innocence of Muslims (2012) which spurred protests and related anti-American violence internationally. President Obama held a meeting at the White House with leading YouTube content creators not only to promote awareness of Obamacare but more generally to develop ways for government to better connect with the “YouTube Generation”. Describing the Arab Spring (2010–2012), sociologist Philip N. Howard quoted an activist’s succinct description that organizing the political unrest involved using “Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world.” In 2012, more than a third of the U.S.
Since April 2016, videos continue to be monetized while the dispute is in progress, and the money goes to whoever won the dispute. An independent test in 2009 uploaded multiple versions of the same song to YouTube and concluded that while the system was “surprisingly resilient” in finding copyright violations in the audio tracks of videos, it was not infallible. Google CEO Eric Schmidt regarded this system as necessary for resolving lawsuits such as the one from Viacom, which alleged that YouTube profited from content that it did not have the right to distribute. In June 2007, YouTube began trials of a system for automatic detection of uploaded videos that infringe copyright. By 2019, creators were having videos taken down or demonetized when Content ID identified even short segments of copyrighted music within a much longer video, with different levels of enforcement depending on the record label.
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YouTube Premium was originally announced on November 12, 2014, as “Music Key”, a subscription music streaming service, and was intended to integrate with and replace the existing Google Play Music “All Access” service. It offers advertising-free streaming, access to original programming, and background and offline video playback on mobile devices. YouTube Premium (formerly Music Key and YouTube Red) is YouTube’s premium subscription service. In 2016, YouTube introduced an option to watch every video on the platform in 360-degree mode with Snoop Dogg. In 2014, YouTube announced that it was responsible for the creation of all viral video trends, and revealed previews of upcoming trends, such as “Clocking”, “Kissing Dad”, and “Glub Glub Water Dance”.
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- Describing the Arab Spring (2010–2012), sociologist Philip N. Howard quoted an activist’s succinct description that organizing the political unrest involved using “Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world.” In 2012, more than a third of the U.S.
- In the United States as of November 2020, and June 2021 worldwide, YouTube reserves the right to monetize any video on the platform, even if their uploader is not a member of the YouTube Partner Program.
- Despite eventually being taken down, these duplicate uploads of the skit helped popularize YouTube’s reach and led to the upload of more third-party content.
- YouTube Premium was originally announced on November 12, 2014, as “Music Key”, a subscription music streaming service, and was intended to integrate with and replace the existing Google Play Music “All Access” service.
- Shortly after the Russian invasion of Ukraine in 2022, YouTube removed all channels funded by the Russian state.
In August 2008, a US court ruled in Lenz v. Universal Music Corp. that copyright holders cannot order the removal of an online file without first determining whether the posting reflected fair use of the material. From 2007 to 2009 organizations including Viacom, Mediaset, and the English Premier League have filed lawsuits against YouTube, claiming that it has done too little to prevent the uploading of copyrighted material. Three successful complaints for copyright infringement against a user account will result in the account and all of its uploaded videos being deleted. YouTube does not view videos before they are posted online, and it is left to copyright holders to issue a DMCA takedown notice pursuant to the terms of the Online Copyright Infringement Liability Limitation Act. Despite this advice, many unauthorized clips of copyrighted material remain on YouTube.
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A video of two presenters announcing the nominated videos streamed live for 12 hours. In 2013, YouTube teamed up with satirical newspaper company The Onion to claim in an uploaded video that the video-sharing website was launched as a contest which had finally come to an end, and would shut down for ten years before being re-launched in 2023, featuring only the winning video. The next year, when clicking on a video on the main page, the whole page turned upside down, which YouTube claimed was a “new layout”. In 2008, all links to videos on the main page were redirected to Rick Astley’s music video “Never Gonna Give You Up”, a prank known as “rickrolling”.
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Most of these views came from a relatively small number of videos; according to a software engineer at that time, 30% of videos accounted for 99% of views on the site. In 2011, more than three billion videos were being watched each day with 48 hours of new videos uploaded every minute. By 2010, the company had reached a market share of around 43% and more than 14 billion views of videos, according to comScore. The choice of the name youtube.com led to problems for a similarly named website, utube.com. The site grew rapidly; in July 2006, the company announced that more than 65,000 new videos were being uploaded every day and that the site was receiving 100 million video views per day.
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The vast majority of videos on YouTube are free to view and supported by advertising. In May 2018, after London Metropolitan Police claimed that drill music videos glamorizing violence gave rise to gang violence, YouTube deleted 30 videos. The Legion of Extraordinary Dancers and the YouTube Symphony Orchestra selected their membership based on individual video performances. According to a 2020 study, viewership of far-right videos on YouTube peaked in 2017 and “a growing body of journalistic evidence” suggested that YouTube was radicalizing young men through its recommendation engine, but that such evidence was “fraught with a bias towards sensationalism”. Journalist Virginia Heffernan stated in The New York Times that such videos have “surprising implications” for the dissemination of culture and even the future of classical music.
- It features a simplified user interface, curated selections of channels featuring age-appropriate content, and parental control features.
- In 2010, it was reported that nearly a third of the videos with advertisements were uploaded without permission of the copyright holders.
- In September 2020, YouTube announced that it would be launching a beta version of a new platform of 15-second videos, similar to TikTok, called YouTube Shorts.
- YouTube began offering free-to-view movie titles to its users in November 2018; selections of new movies are added and others removed, unannounced each month.
YouTube began offering free-to-view movie titles to its users in November 2018; selections of new movies are added and others removed, unannounced each month. YouTube Movies & TV is a video on demand (VOD) service that offers movies and television shows for purchase or rental, depending on availability, along with a selection of movies (encompassing between 100 and 500 titles overall) that are free to stream, with interspersed ad breaks. On October 28, 2015, the service was relaunched as YouTube Red, offering ad-free streaming of all videos and access to exclusive original content. The next year, YouTube added a music button to the video bar that played samples from “Sandstorm” by Darude.
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According to a story that has often been repeated in the media, Hurley and Chen developed the idea for YouTube during the early months of 2005, after they had experienced difficulty sharing videos that had been shot at a dinner party at Chen’s apartment in San Francisco. It also offers YouTube Premium, a paid subscription option for watching content without ads. As of May 2019update, videos were being uploaded to the platform at a rate of more than 500 hours of content per minute, and as of mid-2024update, there were approximately 14.8 billion videos in total. YouTube is an American social media and online video sharing platform owned by Google. They can be fixed or removable and they are custom-made for each child. Our integrated communication system gives you the choice of a text, call or email reminder for follow-up appointments for your convenience.
In 2022, YouTube launched an experiment where the company would show users who watched longer videos on TVs a long chain of short unskippable adverts, intending to consolidate all ads into the beginning of a video. In a letter published on January 25, 2022, by then YouTube CEO Susan Wojcicki, acknowledged that removing public dislike counts was a controversial decision, but reiterated that she stands by this decision, claiming that “it reduced dislike attacks.” While some users praised the move as a way to discourage trolls, others felt that hiding dislikes would make it harder for viewers to recognize clickbait or unhelpful videos and that other features already existed for creators to limit bullying. In 2020, Roku removed the YouTube TV app from its streaming store after the two companies were unable to reach an agreement. Additionally, to compete with TikTok and Instagram Reels, YouTube released YouTube Shorts, a short-form video platform. Following criticisms of its implementation of those systems, YouTube started treating all videos designated as “made for kids” as liable under COPPA on January 6, 2020.
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In February 2015, Nintendo agreed to share the revenue with the video creators through the Nintendo Creators Program. In May 2013, Nintendo began enforcing its copyright ownership and claiming the advertising revenue from video creators who posted screenshots of its games. In 2010, it was reported that nearly a third of the videos with advertisements were uploaded without permission of the copyright holders. The majority of YouTube’s advertising revenue goes to the publishers and video producers who hold the rights to their videos; the company retains 45% of the ad revenue.
That was disputed by Billboard, which said that the two billion views had been moved to Vevo, since the videos were no longer active on YouTube. On April 9, 2025, YouTube expressed support for the NO FAKES Act of 2025, introduced by Senator Chris Coons (D-DE) and Senator Marsha Blackburn (R-TN), and announced an expansion of its pilot program that is designed to identify content generated by AI. On YouTube, this will be based on factors such as searches and video history, and the age of the account. Around the same time, YouTube started using server-side ad injection, which allows the platform to chicken road game money inject the ads directly into the video, instead of having the ad as a separate file which can be blocked. Users of ad blockers may be given a pop-up warning saying “Video player will be blocked after 3 videos”.
When this occurs, the content owner has the choice of blocking the video to make it unviewable, tracking the viewing statistics of the video, or adding advertisements to the video.citation needed When a video is uploaded, it is checked against the database, and flags the video as a copyright violation if a match is found. The system, which was initially called “Video Identification” and later became known as Content ID, creates an ID File for copyrighted audio and video material, and stores it in a database. In April 2013, it was reported that Universal Music Group and YouTube have a contractual agreement that prevents content blocked on YouTube by a request from UMG from being restored, even if the uploader of the video files a DMCA counter-notice. On November 1, 2016, the dispute with GEMA was resolved, with Google content ID being used to allow advertisements to be added to videos with content protected by GEMA.
In January 2024, YouTube had more than 2.7 billion monthly active users, who collectively watched more than one billion hours of videos every day.
Difficulty in finding enough dating videos led to a change of plans, with the site’s founders deciding to accept uploads of any video. They created posts on Craigslist asking attractive women to upload videos of themselves to YouTube in exchange for a $100 reward. Hurley and Chen said that the original idea for YouTube was a video version of an online dating service and had been influenced by the website Hot or Not. Karim could not easily find video clips of the incident and the 2004 Indian Ocean tsunami online, which led to the idea of a video-sharing site. Karim did not attend the party and denied that it had occurred, but Chen remarked that the idea that YouTube was founded after a dinner party “was probably very strengthened by marketing ideas around creating a story that was very digestible”.
